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Global Long/Short Equity  ·  Consumer, Tech & Media  ·  New York, NY

Precision investing
in the American Consumer

Tabor Asset Management deploys a differentiated long/short equity approach across Consumer, Internet, Media, Technology, Fintech, and Telecom. With a global mandate and over 80% of the portfolio anchored in US equities, our edge is sector depth built over decades at the world's leading firms.

01 / Philosophy
Singles and Doubles

We prioritize consistent, risk-adjusted returns over concentrated swings. Capital preservation first. Alpha second. Every time.

02 / Pedigree
Forged at the Top Platforms

Millennium. UBS O'Connor. Point72. ExodusPoint. Brookfield. The institutional rigor is in the DNA of every investment decision.

03 / Structure
15–18 Mini-Portfolios

Discrete sub-sector books, each with its own mandate. One PM. Analytical clarity preserved. Alpha attributable at the idea level.

$19T US Consumer Universe
140%+ Short Book Gross Alpha ITD
Double Digit Target Net Returns
>1.0x Target Sharpe Ratio
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Investment Strategy

A specialist focus across Consumer and adjacent sectors

Tabor was founded on the conviction that the US consumer sector, representing nearly $19 trillion in annual economic activity, remains systematically underanalyzed by generalist managers and overdiversified platforms alike. Consumer is our primary lens. It is where the team's informational edge is deepest and most durable.

We invest globally, with over 80% of the portfolio anchored in US equities. Beyond consumer, our coverage spans Internet, Media, Technology, Fintech, and Telecom, sectors that increasingly intersect with and shape consumer behavior. Each of our 15 to 18 sub-sector mini-portfolios is driven by a differentiated informational edge, not market beta.

Founded by Jonathan Jacoby following a decade managing significant books at Millennium Management and UBS O'Connor, Tabor inherits a rigorous risk culture and a disciplined approach to portfolio construction rare at any scale.

The consumer sector is vast enough to spend a career in and focused enough to develop a genuine edge. That combination is rare. It is why we built Tabor around it.

Jonathan Jacoby, CIO  ·  On the Founding Thesis
01
Low Net Construction

We run consistently low net exposure, targeting risk-adjusted returns that are structurally uncorrelated with broad market moves. Our goal is double digit net returns with a Sharpe ratio above 1.0, prioritizing capital preservation alongside alpha generation, with the large majority of returns attributable to stock selection rather than market beta.

02
Deep Sector Specialization

Consumer, Internet, Media, Technology, Fintech, and Telecom coverage across the full cap spectrum, with over 80% of the portfolio in US equities and a global mandate for the remainder. Our analysts have covered these sectors through multiple cycles, compounding an informational advantage that generalists cannot replicate.

03
Mini-Portfolio Architecture

Rather than one monolithic book, we deploy capital across 15 to 18 focused sub-sector portfolios. One PM. One risk framework. One set of convictions. This structure preserves insight clarity and enables disciplined P&L accountability at the idea level.

04
Alpha from Both Sides

Our short book serves two distinct purposes: tactical hedges that manage portfolio risk and reduce net exposure, and high-conviction alpha shorts where we have identified a fundamental disconnect between price and reality. Both are held to rigorous analytical standards. The short book has contributed meaningfully to returns since inception, compounding our overall risk-adjusted performance.

2019 Fund Launch
Double Digit Target Net Returns
4 Senior Investment Professionals
Low Net Core Exposure Framework
Our Team

Pedigree built at the world's leading platforms

Six senior professionals with institutional backgrounds spanning Millennium, Point72, ExodusPoint, Brookfield, TAG Associates, BBR Partners, and Morgan Stanley, united by a shared conviction in the consumer sector and the adjacent industries that shape it.

Investment Team
Business Team
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Jonathan Jacoby
Chief Investment Officer

Over 25 years on buy and sell sides. Portfolio Manager at Millennium Management and UBS O'Connor, running one of the larger Consumer/TMT books at both firms. Previously an II-ranked sell-side analyst at SunTrust Robinson Humphrey and BofA Securities.

LinkedIn
Millennium UBS O'Connor Pyramis/Fidelity Columbia MIA Yeshiva BA
LC
Laura Champine
Sector Head, Consumer

Twenty-five years of sell-side consumer and industrial coverage. Director of Research at Loop Capital supervising ~30 analysts. Investment Policy Committee experience at Loop and Cantor. Prior roles at Morgan Keegan, Cowen, and Canaccord.

LinkedIn
Loop Capital Cowen Cantor Fitzgerald Canaccord Morgan Keegan
JL
James Luan
Sector Head, Internet & Technology

Eight years in fundamental Consumer/TMT equities across buy and sell sides. Long/short at Brookfield Asset Management focused on global internet. Previously at Point72, ExodusPoint, Morgan Stanley (media), and Barclays Capital (FIG). Columbia IEOR.

LinkedIn
Brookfield Point72 ExodusPoint Morgan Stanley Columbia IEOR
MA
Meron Amar
Analyst, Travel & Leisure

Travel and leisure specialist. Investment banking and credit background. MBA from ESCP Business School, Paris. Prior experience in M&A and fixed income sales & trading. BA in Economics from Boston University.

LinkedIn
ESCP Business School IB / M&A Boston University
AJ
Ankur Jain
President & COO

Oversees all non-investment operations and capital formation. Co-Founded Falchion Capital. Hedge fund allocator at TAG Associates and BBR Partners for UHNW multi-family offices managing several billion dollars in alternatives. MBA, Wharton School, University of Pennsylvania.

LinkedIn
TAG Associates BBR Partners Falchion Capital Wharton MBA Michigan BA
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Tal Askenazi
CFO & CCO

Fifteen years in fund administration and financial control. CFO/CCO at Glade Arch Capital. Financial Controller at Engine No. 1 and Highline Capital. VP and Client Service Manager at Morgan Stanley Fund Services. Account Manager at Citco.

LinkedIn
Glade Arch Capital Engine No. 1 Highline Capital MS Fund Services Baruch Magna CL
Contact

Investor and Company Inquiries

Address
52 Vanderbilt Avenue, Suite 901
New York, NY 10017
Phone
646.921.7954
General Inquiries
info@taborasset.com
Who We Hear From

We welcome inquiries from qualified institutional investors and family offices interested in learning more about the fund. We also engage directly with management teams and executives at companies within our coverage universe. If your company operates in Consumer, Internet, Media, Technology, Fintech, or Telecom, we are glad to connect.